The next generation camera from Polaroid, the right tool to explore creativity throughout an analog device.
As defined at polaroid.com: “Our most creative camera yet. Polaroid Now+ is our new connected camera with more creative tools than ever before. Get 5 lens filters, plus extra tools inside the Polaroid mobile app to mix up how you create. More control, more filters, and more creativity in one analog instant camera.”
For this new product it was intended to communicate how a whole new world of possibilities was feasible thanks to all the new features, wether through the connected App or the lens filters. For this reason the whole campaign was set in a dreamy environment where the limitations of the real world wouldn’t interfere with the creative process.
Another key element was the “+”, across all executions like the product logo, packaging, campaign, etc. it was fundamental to communicate how now it was possible to get “More”.
Creative Director
Ignasi Tudela
Art Director
Laura Wesson
Valerio Nicoletti
Senior Designer
Pablo Chávarri
Project Manager
Alastair Rielly
Copywriters
Kirsty Bennett
Sarah Sharp
DTP
Elisa Scotti
Nicky Gennburg
Nayan Patel
3D Designer
Marzia Tolome
Photo Editor
Jessica López
Photographer
Harriet Browse
Digital Designer
Mariaeva Benoff